Harper Polling
Whether it’s a fight on Capitol Hill, a political campaign, or a matter of national debate, we aim to provide uncommon and insightful polling. We tell you more than who’s ahead and who’s behind.
Harper Polling explores public attitudes that drive strategic messaging in politics and public affairs. We show you who’s winning the war of words and how each side can achieve success on decision day.
The battle of messages in the age of ubiquitous media is the tip of the spear in public affairs. However, few in polling are keeping score. Nothing foretells success like a message that bests that of your opponents’.
Our extensive relationships in politics enable Harper Polling to ask the questions that others do not. Media polling answers questions on the minds of the media. Harper Polling answers the questions on the minds of decision-makers in American politics.
We use new technology to defy the old rules of formulaic polling and give clients the strategic advantage they seek.
Brock McCleary
Brock McCleary spent more than a decade formulating polling and analyzing data as a political operative, public affairs consultant, press secretary, ad maker, and party strategist.
The polling industry is largely devoid of pollsters with experience in the application of polling data. As someone who has spent a career on the user end of polling, Brock brings an entirely unique perspective to polling.
Prior to founding Harper Polling, Brock spent four years at the National Republican Congressional Committee (NRCC) where served as both a senior campaign strategist and Polling Director.
During his two election cycles as a House Republican strategist, the NRCC picked up 63 seats in the House of Representatives in 2010, the largest gain since 1948, and secured the two largest majorities for Republicans since World War II.
Brock is one of the country’s foremost experts on the political landscape of the House of Representatives. Since 2010, the new faces in Congress far outnumber the old ones and redistricting in 2011 overhauled the congressional map. Few in politics understand the electoral footing that exists beneath this Congress better than Brock.
As NRCC Polling Director, Brock rebuilt a non-existent polling department that commissioned and analyzed over 200 polls in 100 congressional districts in 2012. He established the NRCC’s Topline Translator, a beltway-read analysis of public polling.
For the first time ever, the NRCC began conducting polls in-house utilizing Interactive Voice Response (IVR) technology. Brock used IVR polls for tracking competitive House races and testing party messaging.
Interactive Voice Response (IVR)
The rise of IVR polling is fueled by its unmatched accuracy and dexterity. The affordability of IVR allows most budgets to fully exploit the nimbleness of the technology. Fast, reliable and concise results are the hallmarks of this brand of polling.
With IVR, the sample sizes are large, the margin of error is small, the human error is non-existent and the costs are a fraction of that of traditional polling.
Harper Polling works with a team of people who have vast knowledge and experience in IVR polling having conducted tens of thousands of surveys since the inception of the technology.