Our Approach
Our services
To develop targeted and project-specific questions, we conduct a thorough synthesis of the research provided to us by a client, as well as public sources. In collaboration with the client, we hone the survey instrument to produce actionable data. Sometimes this means an in-depth survey instrument. But for other projects, brevity is essential. In these instances, we design instruments in a surgical manner to get the answers our clients need.
Quantitative Methods
Polling and Market Research
Harper Polling strives for innovation in the rapidly changing industry of public opinion polling, tapping into all methodologies including live operator, text-to-web, and online survey methods. Rather than focusing exclusively on one methodology over another, our firm has the capability to match methodologies with each individual client’s needs.
Qualitative Methods
Focus Groups
Harper Polling conducts focus groups; President Brock McCleary is a RIVA-trained focus group moderator. Focus groups allow for deeper exploration of a particular topic or question and often provide an opportunity to elaborate and fine-tune messaging based on the findings of the survey research. This qualitative methodology allows for open discussion with and observation of a cross-section of the target population. We work with professional research facilities to recruit participants and conduct the focus group. We conduct both in-person and online focus groups to gather detailed feedback from your targeted audiences.
We also offer dial testing, where participants provide real-time feedback on ads, speeches, or video content using a continuous response dial. This approach helps identify which messages connect with voters and where adjustments may be needed.
We use statistical techniques and machine learning tools to build predictive models that identify patterns in voter behavior and public opinion. Our models help campaigns and organizations move beyond basic demographics to understand which individuals are most likely to engage, support, or respond to a given message or care about an issue. These models are integrated with polling results and other data sets to help clients target efficiently and communicate more effectively.
Data Modeling
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Have a project in mind or need expert insight? Reach out - we’re ready to help you turn data into decisions.